← All work
Specialty Dental & Sleep Medicine · Charlotte, NC
Pain and Sleep Therapy Center
A calm, credential-forward site for a triple board-certified TMJ and sleep practice.
Overview
Dr. Greg Larson treats jaw pain, headaches, and sleep-breathing disorders that conventional care often misses. The site needed to explain a complex, whole-body approach in plain language and move anxious patients toward a complimentary consult.
The Challenge
Patients arriving at tmjsleep.com have usually been bounced between dentists, ENTs, and neurologists. The old presence buried the practice's rare triple board certification and made it hard to connect a symptom (jaw clicking, migraines, snoring) to a treatment path.
What We Did
- Symptom-first navigation so visitors can self-identify before they learn about the clinical model.
- A warm editorial palette and serif display type that feels medical without feeling cold.
- Credentials surfaced in the header bar and hero, with a persistent “Schedule your complimentary consult” call to action.
- Dedicated pages for TMJ, sleep apnea, snoring, headache and orofacial pain, plus a Technology section for CBCT imaging and advanced therapies.
The Result
- A single clear conversion path from every page to the complimentary consult.
- Practice differentiators (triple board certification, 5,000+ hours of training) visible above the fold.
- Fast, accessible pages that hold up on the phones most patients are searching from.
Need a website like this?
Book a free call. We’ll look at what you have, tell you what we would change, and give you a fixed price.